Can we build user friendly audio products?
We will meet with Matthew Collings, the Head of Product and Board Member of Krotos, an audio company based in Edinburgh that builds sound effects and plugins that provide fast and efficient sound design workflows. Matt worked in music, sound design, installation and audio programming professionally since 2011, performing and exhibiting all over Europe, releasing numerous records.
We will try to answer the question if product-led-growth (PLG) can be applied in the audio and music industry. PLG is an approach to growth where user acquisition, expansion, conversion, and retention are all driven primarily by the product itself.
december 19th
Thursday 8:00PM CEST/ 3:00 PM EST
Online, via StreamYard
Cost: Free
Benefits
You will learn what is Product-Led-Growth and how it can be applied in the audio industry
You will learn how industry-leading PMs build products
You will receive access to Audio & Music Tech Product Management FB group.
Who will benefit the most
Audio Company Owners & Investors
We will talk about business models and growth strategies for product companies and how we can apply them in the audio industry
Product Managers and Product Designers
You will learn why audio products are so complicated and how audio product management is different from other industries
Marketing teams from audio companies
You will learn how to apply PLG techniques for user acquisition and retention and what is a role marketing in it
Webinar guest:
Matt Collings
Head of Product at Krotos Audio
Matt have worked in music, sound design, installation and audio programming professionally since 2011, performing and exhibiting all over Europe, releasing numerous records under his own name and the curious moniker ‘Sketches for Albinos’ since 2005. His music has featured in trailers by Netflix and others.
Before Meta, he held a number of product and engineering roles at the BBC and in UK commercial radio. .
Wojciech Ozimek
Webinar host
Product Coach and Head of Product at My3Daudio Ventures, a venture studio that invests and builds audio startups. Musician, sound designer and immersive producer in spare time.
Registration:
Ticket price: FREE
Agenda
Introduction
About Matt and his work at Krotos Audio
Discussion
Why are Audio Products so complicated? How is audio product management different from other industries? Why do musicians hate subscriptions and are they always a bad thing? What is PLG and can we apply its elements in the industry?
How Krotos apply this notion to building products
Questions & Anwsers
Webinar guest:
Matthew Collings
Head of Product at Krotos Audio
Matt have worked in music, sound design, installation and audio programming professionally since 2011, performing and exhibiting all over Europe, releasing numerous records under his own name and the curious moniker ‘Sketches for Albinos’ since 2005. His music has featured in trailers by Netflix and others..
Wojciech Ozimek
Webinar host
Product Coach and Head of Product at My3Daudio Ventures, a venture studio that invests and builds audio startups. Musician, sound designer and immersive producer in spare time.
Registration:
Ticket price: FREE
- Introduction
About Matt and his work at Krotos Audio
- Discussion
Why are Audio Products so complicated? How is audio product management different from other industries? Why do musicians hate subscription and are they always a bad thing? What is PLG and can we apply its elements in the industry?
- How Krotos apply this notion to building products
- Questions and anwsers
Voices of our customers
Several dozen companies from music tech, audio and media industries. From AI startups to large corporations.
Wojtek joined Componental during the critical final week of our Kickstarter campaign for our music hardware product, Dubby. Our campaign’s success was a team effort, but it’s undeniable Wojtek, played a pivotal role in its outcome. I wholeheartedly recommend Wojtek to anyone seeking a passionate, strategic, and results-driven PM – especially when launching audio products.
Thanks so much for doing this Wojtek. Great content. I really appreciate it. Forwarded it to my entire team.
Great work!
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