Finding a high potential market niche
A two-day product sprint, during which we conduct an analysis of the market and competition, identifying unmet needs with great market potential, and then create concepts of products and services that best address these niches. Finally, we select ideas for rapid prototyping and implementation. Available online.
Wojciech Przychodzeń will be your trainer
Benefits
You will learn a method of designing products with high economic potentialYou will get a list of product concepts ready for prototyping
Who will benefit the most
NPD and R&D Directors
The following training will teach you how not to fall into the trap of small improvements, overlooking innovations that have great business potential. Additionally, it will add value by bringing concepts ready for prototyping.
Product Managers and Product Owners
During the sprint, you will achieve several benefits at the same time: you will learn how to quickly create new products, analyze the market and competition, and how to quickly conduct an initial analysis and selection of ideas.
Executives and Enterpreneurs
If you are looking for how accelerate growth or your company is in a difficult market situation, this workshop will allow you to plan and take remedial actions in a very short time.
Private training
Order a private training organised for your organisation
Agenda for the first day
Introduction to the workshop method
We will review the process and tools that will be used
Customers’ needs analysis
We will build a customer journey map using a GTI technique called RelEvent diagram
Competitive landscape analysis
We will use Porter and Yezersky models to discover competitors strategies and define our unique competitive position
Private training
Order a private training organised for your organisation
- Introduction to the method
You will learn a concept of the system evolution and how man-made systems evolve in time
- System modelling
We will build a model of the analysed system: market, product or technology using RelEvent Diagram technique
Agenda for the second day
Product design
We will create concept of products and services using various ideation techniques from GTI and PDMA toolset
Idea selection
We will use the scoring technique to pick the best solutions in terms of potential ROI, implementation time & cost and alignment with the defined strategy
Workshop summary
We will discuss how to quickly test ideas and validate assumptions
- Product design
We will create concept of products and services using various ideation techniques from GTI and PDMA toolset
- Idea selection
We will use the scoring technique to pick the best solutions in terms of potential ROI, implementation time & cost and alignment with the defined strategy
- Workshop summary
We will discuss how to quickly test ideas and validate assumptions
Reserve your spot for this
training right away
