Finding a high potential market niche

A two-day product sprint, during which we conduct an analysis of the market and competition, identifying unmet needs with great market potential, and then create concepts of products and services that best address these niches. Finally, we select ideas for rapid prototyping and implementation. Available online.

Wojciech Przychodzeń will be your trainer

Benefits

You will learn a method of designing products with high economic potential
You will get a list of product concepts ready for prototyping 

Who will benefit the most

NPD and R&D Directors

The following training will teach you how not to fall into the trap of small improvements, overlooking innovations that have great business potential. Additionally, it will add value by bringing concepts ready for prototyping.

Product Managers and Product Owners

During the sprint, you will achieve several benefits at the same time: you will learn how to quickly create new products, analyze the market and competition, and how to quickly conduct an initial analysis and selection of ideas.

Executives and Enterpreneurs

If you are looking for how accelerate growth or your company is in a difficult market situation, this workshop will allow you to plan and take remedial actions in a very short time.

Agenda for the first day

Introduction to the workshop metod

We will review the process and tools that will be used 

Customers needs analysis

We will build a customer journey map using a GTI technique called RelEvent diagram

Competitive landscape analysis

We will use Porter and Yezerksy models to discover competitors strategies and define our unique competitive position 

Private training

Order a private training organised for your organisation

  • NPD Strategy

In this section you will learn how to align NPD Function with company’s strategy, how to analyze technology trends and competition and choose Product

  • Portfolio management

In this section you will learn how to align NPD Function with company’s strategy, how to analyze technology trends and competition and choose Product

  • New product process

In this section you will learn how to align NPD Function with company’s
strategy, how to analyze technology trends and competition and choose Product

  • Culture, organization and teams

In this section you will learn how to align NPD Function with company’s
strategy, how to analyze technology trends and competition and choose Product

  • Tools and metrics

In this section you will learn how to align NPD Function with company’s
strategy, how to analyze technology trends and competition and choose Product

  • Market research

In this section you will learn how to align NPD Function with company’s
strategy, how to analyze technology trends and competition and choose Product

  • Life cycle management

In this section you will learn how to align NPD Function with company’s
strategy, how to analyze technology trends and competition and choose Product

Private training

Order a private training organised for your organisation

Agenda for the second day

Product design

We will create concept of products and services using various ideation techniques from GTI and PDMA toolset

Idea selection

We will use the scoring technique to pick the best solutions in terms of potential ROI, implementation time & cost and alignment with the defined strategy 

Workshop summary

We will discuss how to quickly test ideas and validate assumptions

  • NPD Strategy

In this section you will learn how to align NPD Function with company’s strategy, how to analyze technology trends and competition and choose Product

  • Market research

In this section you will learn how to align NPD Function with company’s
strategy, how to analyze technology trends and competition and choose Product

  • Life cycle management

In this section you will learn how to align NPD Function with company’s
strategy, how to analyze technology trends and competition and choose Product

Reserve your spot for this
training right away