Case study of the successful product launch to global markets
During this free webinar we will hear the story about how a startup Zylia successfully launched its product – ambisonics microphone – to global markets. Our guest, Anna Czerwoniec was a Marketing and Sales Director in Zylia and had been involved in the project from the beginning – from early prototypes and market testing to a global expansion and wining NAMM best-in-show
August 1ST
Thursday 20:00 CEST/ 14:00 EST
Online, via StreamYard
Cost: Free
Benefits
You will learn from what are critical activities when launching a new audio product
You will learn what is the role of Marketing and sales in launching a product
You will receive access to Audio & Music tech product management FB group.
Who will benefit the most
Product Managers from Audio & consumer electronics brands
You will learn from what are critical activities when launching a new audio and other hardware products from the practionners who did multiple product launches.
Marketing and Sales Managers
You will learn what is the role of Marketing and sales in launching a product and how cooperate with a Product Manager and Engineering teams to increase the odds of success.
Executives from audio companies
If you are looking for improved efficiency and effectiveness in launching products this webinar can help you to find a way of building and upskilling your product teams
Webinar guest:
Dr Anna Czerwoniec
CEO, My3Daudio Ventures
Entrepreneur and business development expert with over 10 years of experience in the audio industry. As a Director of Marketing and Sales at ZYLIA, I led a successful crowdfunding campaign in the American market, executed market tests of hardware and software products, and built and scaled the sales network in 35 countries.
Wojciech Ozimek
CEO, Rokanan, webinar host
Entrepreneur, an experienced product executive who led development and GotoMarket of many software products from his own startup to the large, listed companies. He is a co-founder of Rokanan, a Product Mgmt Trainings company and the community for European Product managers, PDMA Central Europe. He is also an amateur musician and immersive producer
Registration & info:
Ticket price: FREE
*We leave right to change the date of the event when the group is not formed
Agenda for the first day
Story of the product launch
From the idea and prototypes to market-fit and scaling sales
Lessons learned
Does and don’ts in launching a product
Questions & Anwsers
Webinar guest:
Dr Anna Czerwoniec
CEO, My3Daudio Ventures
Entrepreneur and business development expert with over 10 years of experience in the audio industry. As a Director of Marketing and Sales at ZYLIA, I led a successful crowdfunding campaign in the American market, executed market tests of hardware and software products, and built and scaled the sales network in 35 countries.
Wojciech Ozimek
CEO, Rokanan, webinar host
Entrepreneur, an experienced product executive who led development and GotoMarket of many software products from his own startup to the large, listed companies. He is a co-founder of Rokanan, a Product Mgmt Trainings company and the community for European Product managers, PDMA Central Europe. He is also an amateur musician and immersive producer
Registration & info:
Ticket price: FREE
- Story of the product launch
From the idea and prototypes to market-fit and scaling sales
- Lessons learned
Does and don’ts in launching a product
- Questions and anwsers
Voices of our customers
Several dozen companies from various markets. From Fortune 500 to local innovators.
A dose of broad yet deep knowledge from Wojtek is the greatest asset of the Product Portfolio Management training. The people who came to it were an added plus and a guarantee of a good discussion. Highly recommended!
Our cooperation with Rokanan helped us to increase efficiency of our Products Introduction. We highly recommend Rokanan to any organisation striving to improve its NPD process.
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