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PDMA: A Guidebook for Training and Certification

PDMA: A Guidebook for Training and Certification

Knowledge HUBBeacuse we belive that sharing the knowledge is the best way to innovateThis book is designed to provide the body of knowledge (BoK) required by candidates studying for PDMA’s New Product Development Professional certification examination. Author: Allan...

How to forecast future needs

How to forecast future needs

Knowledge HUBBeacuse we belive that sharing the knowledge is the best way to innovate On the 30th of January 2019, we had the pleasure to lead the workshop about how to forecast future customers’ needs and create foresights during the annual meeting of the Swiss...

How to forecast future needs

Science of innovation – is it real?

Knowledge HUBBeacuse we belive that sharing the knowledge is the best way to innovateIt is fascinating to me that the business world only marvels at creative approach to innovation: using a method of trial and error, a culture that encourages to accept failures. I...