Introduction to Audio Product Management
It is a two-day course introducing the role of a Product Manager in Audio companies and their basic tools. It focuses on good practices that are essential for PM’s in the professional audio, music tech and audio-related industries. Therefore it is useful for people who are just starting their adventure within the Audio industry or want to get additional knowledge that will help in the way to become Audio PM.
5th and 12th April 2025
Saturday 14:00–21:00 CET (07:00-14:00 EST)
Duration: 14 hours
Online, via Teams
Cost: 380 EUR (+ VAT if applicable)
Benefits
You will learn what is the role of Product Manager in Audio and Music Companies
You will learn the processes and practice major tools
You will work on real industry case studies and hand-on experience
You will obtain a badge of Certified Product Manager
Who will benefit the most
Audio engineers and musicians
This training will equip you with tools that will allow you to leverage your industry knowledge to become a product manager. You can make a good living by building products we all love.
PMs from other industries
This training can also help experienced product managers who dream of combining their passion and skills. You will how audio product management is different and how to break through to it.
Audio startup founders
This training can help startups to accelerate growth and reduce the risk of failure by teaching skills how to quickly develop, test and introduce products and services to the market in a systematic way.
Agenda for the first day
Course Introduction
- Product fundamentals
- What is a product
- Product Life Cycle
- Diffusion of innovation and chasm
- What is a product
- Role of Product Manager
Product Strategy
- Product Vision
- Business Model creation and testing
- Creating and Communicating Product Strategy
- Exercise: Create a Product Roadmap
Product Discovery
- Audio and Music Market overview – break down, key events, top
players, trends - Types of market research (Quantitative and Qualitative, Primary
and Secondary), - Research tools at different stages of the Product Life Cycle,
- Continuous discovery & Customer feedback management
- Product metrics
- Exercise: Create a Discovery plan
About the speaker:
Wojciech Ozimek
Head of Product Mgmt, my3Daudio Ventures
Product Leader with passion for music-tech. Currently, Technical Program Manager at Avid. Previously, Head of Products at My3Daudio Ventures and XPLUS where he was responsible for a multi-milion software product portfolio. He has almost 12 years of experience in designing and building products and was the founder and first chapter president in the Product Development and Management Association in Central Europe. Musician and immersive producer in spare time.
- Course Introduction
1. Product fundamentals
a. What is a product
b. Product Life Cycle
c. Diffusion of innovation and chasm,
2. Role of Product Manager
- Product Strategy
1. Product Vision
2. Business Model creation and testing
3. Creating and Communicating Product Strategy
4. Exercise: Create a Product Roadmap
- Product Discovery
1. Audio and Music Market overview – break down, key events, top
players, trends
2. Types of market research (Quantitative and Qualitative, Primary
and Secondary),
3. Research tools at different stages of the Product Life Cycle,
4. Continuous discovery & Customer feedback management
5. Product metrics
6. Exercise: Create a Discovery plan
Agenda for the second day
Product Delivery
- Software and hardware development processes (Stage gate, Agile, Lean startup, System Engineering) and dev tools (Ideation and design specification)
- Release management and quality assurance for audio products
- Exercise: Create a development process
Product Teams
- Product Culture
- Role of PM at different stages of product life cycle
- Types of products teams (functional, project, autonomous, spinoff,
platform teams) - Product Trio, other roles in the product teams and collaboration
with other teams like marketing and sales - Product career path (PM>Head>VP>CPO)
- Exercise: build a product team
- Product Delivery
- Software and hardware development processes (Stage gate, Agile, Lean startup, System Engineering) and dev tools (Ideation and design specification)
- Release management and quality assurance for audio products
- Exercise: Create a development process
- Product Teams
- Product Culture
- Role of PM at different stages of product life cycle
- Types of products teams (functional, project, autonomous, spinoff,
platform teams) - Product Trio, other roles in the product teams and collaboration
with other teams like marketing and sales - Product career path (PM>Head>VP>CPO)
- Exercise: build a product team
About the speaker:
Wojciech Ozimek
Head of Product Mgmt, my3Daudio Ventures
Product Leader with passion for music-tech. Currently, Technical Program Manager at Avid. Previously, Head of Products at My3Daudio Ventures and XPLUS where he was responsible for a multi-milion software product portfolio. He has almost 12 years of experience in designing and building products and was the founder and first chapter president in the Product Development and Management Association in Central Europe. Musician and immersive producer in spare time.
Voices of our customers
Several dozen companies from various markets. From Fortune 500 to local innovators.
Wojtek joined Componental during the critical final week of our Kickstarter campaign for our music hardware product, Dubby. Our campaign’s success was a team effort, but it’s undeniable Wojtek, played a pivotal role in its outcome. I wholeheartedly recommend Wojtek to anyone seeking a passionate, strategic, and results-driven PM – especially when launching audio products
Thanks so much for doing this Wojtek. Great content. I really appreciate it. Forwarded it to my entire team.
Great work!
Register for the session
Early Bird
€300
Valid until:
19.08.2022
Normal
€380
Valid until:
30.08.2022
Last Minute
€400
Valid until:
20.10.2022
* We offer group discounts,
*Your registration will be confirmed upon payment, there are 15 spots in the class, don’t wait!
* We reserve right to change the date when the group is not formed
Registration form
