Wavelab is the innovation lab and entrepreneurship center for experiments and ventures at the interface of music, arts and media with new technologies. In this short article I explain how Wavelab can help your in launching your MusicTech startup.

If you’ve ever spent hours digging through sample libraries, you’ll appreciate what Just 4 Noise is building. The Berlin-based startup develops AI-powered tools that generate unique, high-quality one-shot samples from a simple line of text — built to help music producers stay in flow and finish tracks faster.

In 2024, the team joined Wavelab Incubator, a startup program for founders at the intersection of culture, technology, and entrepreneurship. Based in Munich, the Wavelab Incubator is part of the University of Music and Performing Arts and supports Music Tech startups with coaching, networking and early industry access.

When the team joined Wavelab Incubator in 2024, they had a bold idea and early traction. By the end of the program, they had something more: clarity, confidence, and a real-world partnership.

“If you’re a founder in the cultural space, this is the place to be. That hyperfocus creates a passionate community and with it, real opportunities to meet people who’ve already succeeded in the field. Thanks to the program, we even landed our first industry partnership.”

      — Max Shafer, CEO, Just 4 Noise (Batch 5)

That partnership was with Orchestral Tools, a leading name in the virtual instrument space marked a turning point for Just 4 Noise and underscored what happens when the right idea meets the right ecosystem. It aims to build something innovative and impactful for the film composer and orchestral community and you willl hear more soon!

Wavelab supports startups like Just 4 Noise from first pitch to product launch. That includes tailored workshops, honest feedback, and access to a network of cultural innovators, experts, and partners. 

Wavelab is the innovation lab and entrepreneurship center of the University of Music and Performing Arts Munich for experiments and ventures at the interface of music, arts and media with new technologies. Wavelab offers an incubator program that supports Music Tech start-ups on their journey. The program is highly flexible and tailor-made to the needs of the founders.

The Wavelab team and the startups Just4Noise, Ontoworks, Exibeat, and GalleryTalk celebrating the start of Incubator Batch #5

You want to be part of Batch 6? These are the requirements to have a chance of getting a spot:

• You are a team of at least two people. We are particularly happy about diverse founding teams.
• Your startup is from the European country
• Your idea has a clear connection to music, arts or media and utilizes new technologies (AI, ML, VR, AR, XR, data sciences, etc.)
  
• You have clearly identified the problems and needs of your target groups, are on the home stretch to a functioning prototype and have a clear idea of your MVP. 
  
• Your business idea is innovative, sustainably financeable and potentially scalable. 
  
• You are ready to focus on your start-up during your time at Wavelab.
• You are on site in Munich during the three weeks of attendance (each admitted team will have a budget of 750 EUR for travel expenses for each in-presence week in Munich covered by Wavelab).

Do these criteria apply to you and your team? Then apply now using this form.

Deadline is September 15th.

Looking forward to seeing you!