Intro to Product Management
It is a three-day course introducing the role of a product manager in organizations and their basic tools. It focuses on good practices that are universal for all industries, therefore it is useful for people starting their adventure with physical and digital products as well as services. The course is also available online.
Wojciech Ozimek will be your trainer
Benefits
You will learn what is the role of Product ManagerYou will learn the processes and practice major tools
Who will benefit the most
Startup owners
The course can help startups to accelerate growth and reduce the risk of failure by teaching skills how to quickly develop, test and introduce products and services to the market in a systematic way.
Product Managers and Product Owners
The training can help experienced product managers to systematize and expand their knowledge so they can be more effective and to boost their product career.
People who want to start a product career
It is an excellent training for engineers and other specialists who want to start their product career as it leads step by step through the process of product development and management and its major tools.
Prefer open training?
Check out upcoming dates in our training calendar
Agenda for the first day
Introduction to product management
We will discuss what are the key knowledge areas that characterize the best product managers.
Product Strategy
Topics: Company goals and Product Vision, Types of business models, Business Model creation and testing, Product Strategy, Communicating strategy
Product Discovery
Types of market research (Quantitative and Qualitative, Primary and Secondary), research tools at different stages of the Product Life Cycle, Continuous discovery
Prefer open training?
Check out upcoming dates in our training calendar
- Introduction to product management
We will discuss what are the key knowledge areas that characterize the best product managers.
- Product strategy
Topics: Company goals and Product Vision, Types of business models, Business Model creation and testing, Product Strategy, Communicating Strategy
- Product Discovery
Types of market research (Quantitative and Qualitative, Primary and Secondary), research tools at different stages of the Product Life Cycle, Continuous discovery
Agenda for the second day
Product Delivery
Different types of NPD Processes and their pros and cons: Integrated, Stage-Gate, Lean, Design Thinking, Lean Startup, Open Innovation, Cocreation. Design and Development Tools, Project management, Production, Supply Chain, Certifications
Product teams
types of products teams (heavy, lightweight, spinout), Roles in the product team, When to hire a PM and the role of PM at different stages of product life cycle
- Product Delivery
Different types of NPD Processes and their pros and cons: Integrated, Stage-Gate, Lean, Design Thinking, Lean Startup, Open Innovation, Cocreation. Design and Development Tools, Project management, Production, Supply Chain, Certifications
- Product teams
Types of products teams (heavy, lightweight and spinout), Roles in the product team, When to hire a PM and role of PM at different stages of product life cycle
Agenda for the third day
Product metrics
Financial metrics and PnL, Non-financial product metrics: types and examples, Product analytics
Product LifeCycle Management
Diffusion of innovation and chasm, Pricing, Role of product marketing and GoToMarket planning, Product and/or Sales led growth – a role of sales in NPD
- Product Metrics
Financial metrics and PnL, Non-financial product metrics: types and examples, Product analytics
- Product LifeCycle Course summary
Diffusion of innovation and chasm, Pricing, Role of product marketing and GoToMarket planning, Product and/or Sales led growth – a role of sales in NPD
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